The Love Experiment

FORMAT

1 May

Can 36 questions make two complete strangers fall in love?

Social isolation is a growing health epidemic. A third of marriages end in divorce, and the world is in conflict, unable to find common ground. What if one social experiment could help?

The Love Experiment is a format that has been produced in Belgium (RTBF) and South Africa (Via) and Ireland (RTÉ) and is represented by Abacus Media Rights. Designed to connect people via an uplifting format with a basis in hard science, The Love Experiment is modelled on a ground-breaking study carried out in 1996 by US psychologist Dr. Arthur Aron, with powerful results. Two strangers are seated in a room facing each other and ask one another 36 intimate questions, after which they must stare at each other for 3 minutes with uninterrupted eye contact. This love lab invites singletons, estranged couples, and total opposites to bare their souls to see if love will blossom, with some fascinating results.